Dear founder,

This probably isn’t your first rodeo.

You’ve tried and failed. Failed and tried again. And then something clicked. It started working.

Over time, you’ve come to value design. Not just how things look, but how they work and feel. You know that good design is good business.

The best way to have a good idea is to have a lot of ideas.
The best way to build a good business is to validate those ideas, turning chaos into clarity and clarity into action.

That’s what design is for.
Making sense of the world in a structured, human way.

I’ve done this for 13 years.
I’ve been a founding designer in startups.
I’ve worked in agencies.
For the last five years, I’ve played a founding designer role on a consulting basis.

Life is short. I focus on things I want to see in the world.
Products that give people time and energy back, help them reach their goals, or just feel better.

My process is flexible. If you don’t have one, I’ll bring structure and momentum. If you already have one that works, I’ll fit right in.

I help shape product strategy in a collaborative, fun way. Talking to customers, running experiments, iterating fast. When things start to click, I help your engineers ship.

Life’s short.
Let’s make something people want.

From Berlin with love,
Fedor