Product design partner

Product design partner

Product design partner

I work closely with founders and product teams to turn ambiguous problems into clear direction and products people want to use.

Taking on new projects selectively

Taking on new projects selectively

Fedor Shkliarau is a product design partner.
I help ambitious founders take their products to the next level.
All while moving fast, building smart, and delivering impact.

Oxolo

Web app

B2B

Product design

GenAI video platform for B2B and ecommerce business owners

GenAI video platform for B2B
and ecommerce business owners

"

At Oxolo, Fedor single-handedly helped our startup mature by elevating our UX and product design in just weeks. He consistently demonstrated exceptional speed, responsiveness, and thoughtfulness."

Victoria Busse,
CPO at Oxolo (formerly Blinkist, Tier, Ebay)

Alfread

iOS app

Consumer

Product design

Strategy

Read-later app with a focus on the reading habit

Read-later app with a focus
on the reading habit

"

Alfread will encourage you to block out some reading time with customizable reminders. Just set a weekly reading goal and a preferred reading time, and the app will suggest one article at a time through push notifications."

"The 25 best new apps of 2021"

Impact

8%

trial start

trial
start

27% higher than market median (6.3%)

3.2%

download to paid

download
to paid

68% higher than market median (1.9%)

71%

paywall shown

paywall
shown

27% higher than market median (56%)

Legal OS

Web app

B2B

Product design

No-code tool for legal teams to automate legal document creation

No-code tool for legal teams
to automate legal
document creation

"

Fedor redefined our design process, shaped collaboration with engineering, and set a high bar with his mindset: 'Give me creative freedom, a problem space, and access to customers, and I'll show you Valhalla."

Jake Jones,
Co-founder at LegalOS

Zero Fasting

iOS app

Consumer

Product design

The world's most famous fasting app

"

Zero tracks your fasting times, even if you’ve made up your own schedule. You can choose from several pre-set fasting windows or create your own schedule for up to seven days.
The interface is clean and simple, making it super easy to navigate. The app also has a dashboard that can help you analyze your fasting habits over time."

Impact

500,000+

five-star ratings

five-star
ratings

600,000

people fasting every day

$12.2M

raised in funding

0

Years in Product Design

0

Years working independently

0

Partnerships with founders

0%

Repeat clients

Happy
clients

0

Design book published

0

Cups of coffee

Cups
of coffee

I help founders and product teams:

  1. Find clarity in ambiguous product problems

  2. Turn ideas into compelling product experiences

  3. Prototype, validate, and ship quickly

  4. Work closely with engineering to ship and iterate

Based in Berlin, Germany, I work with US and European companies.

What I work on

What I work on

Product direction

Product direction

Product design

Product design

0→1 products

0→1 products

Ambiguous & complex problems

Ambiguous & complex problems

Product types

Product types

AI & automation

AI & automation

Mobile apps

Mobile apps

Web apps

Web apps

Complex workflows

Complex workflows

For the things worth building

To:

The crazy ones. The misfits. The rebels. The ones who see things differently.

Dear founder,

This probably isn’t your first rodeo.

You have an idea. Maybe you have a product already. Maybe you're still figuring out what it should become. But parts of it feel clunky, unclear, or outdated.

That’s where I come in.

I work closely with founders and product teams to bring clarity to those situations: shaping the direction, exploring the possibilities, and turning the right ideas into products people want to use.

For the last 6 years, I’ve worked as a founding designer on a consulting basis — usually brought in when things are complex, fast-moving, or undefined. Before that, I spent 8 years designing at startups and agencies.

I don't sell design deliverables. I become part of the team — helping shape the product, explore ideas, make decisions, and get things shipped.

If you’re working on something ambitious, complex, or messy — let’s talk.

Yeehaw.

From Berlin with love,
Fedor

Sometimes asked questions

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