Upgrade your
product experience

Upgrade your
product experience

Your customers will thank you later.
Activation and retention? You’ll feel it right away.

Available from May, 2025

Upgrade your
product experience

Your customers will thank you later.
Activation and retention? You’ll feel it right away.

Available from May, 2025

Fedor Shkliarau is a product design partner.
I help ambitious founders take their products to the next level.
All while moving fast, building smart, and delivering impact.

Oxolo

Web app

B2B

Product design

GenAI video platform for B2B and ecommerce business owners

"

At Oxolo, Fedor single-handedly helped our startup mature by elevating our UX and product design in just weeks. He consistently demonstrated exceptional speed, responsiveness, and thoughtfulness."

Victoria Busse,
CPO at Oxolo (formerly Blinkist, Tier, Ebay)

Alfread

iOS app

Consumer

Product design

Strategy

Read-later app with a focus on the reading habit

"

Alfread will encourage you to block out some reading time with customizable reminders. Just set a weekly reading goal and a preferred reading time, and the app will suggest one article at a time through push notifications."

"The 25 best new apps of 2021"

Impact

8%

trial start

trial
start

27% higher than market median (6.3%)

3.2%

download to paid

download
to paid

68% higher than market median (1.9%)

71%

paywall shown

paywall
shown

27% higher than market median (56%)

Legal OS

Web app

B2B

Product design

No-code tool for legal teams to automate legal document creation

"

Fedor redefined our design process, shaped collaboration with engineering, and set a high bar with his mindset: 'Give me creative freedom, a problem space, and access to customers, and I'll show you Valhalla."

Jake Jones,
Co-founder at LegalOS

Zero Fasting

iOS app

Consumer

Product design

The world's most famous fasting app

"

Zero tracks your fasting times, even if you’ve made up your own schedule. You can choose from several pre-set fasting windows or create your own schedule for up to seven days.
The interface is clean and simple, making it super easy to navigate. The app also has a dashboard that can help you analyze your fasting habits over time."

Impact

500,000+

five-star ratings

trial
start

600,000

people fasting every day

download
to paid

$12.2M

raised in funding

paywall
shown

0

Years in Product Design

0

Years working independently

0

Partnerships with founders

0%

Repeat clients

Happy
clients

0

Design book published

0

Cups of coffee

Cups
of coffee

I help founders create and grow great products.

I can help your team to:

  1. Shape your product strategy in a fun, collaborative way.

  2. Bring your product vision to life.

  3. Upgrade your product’s user experience.

  4. Validate ideas with user research and high-fidelity prototyping.

  5. Collaborate directly with engineering teams to iterate swiftly.

  6. Set up solid design foundation for years to come.

Based in Berlin, Germany, I work with US and European companies.

Services

Services

Product strategy

Product strategy

Product design

Product design

Design Sprints

Design Sprints

Validation

Validation

Ideation

Ideation

Platforms

Platforms

Mobile apps

Mobile apps

Desktop apps

Desktop apps

Web apps

Web apps

Websites

Websites

Any digital product

Any digital product

Industries

Industries

AI

AI

SaaS

SaaS

Health

Health

Education

Education

Productivity

Productivity

Make product decisions faster, with more confidence

To:

The crazy ones. The misfits. The rebels. The ones who see things differently.

Dear founder,

This probably isn’t your first rodeo.

You’ve already built something. It works. But parts of it feel clunky, unclear, or outdated.

You sense there's friction — maybe in onboarding, maybe deeper in the flow.
That’s where I come in.

I help growing products find clarity, speed, and structure. By designing flows that make sense, feel good, and move the needle.

For the last 5 years, I’ve worked as a founding designer on a consulting basis — usually brought in when things are too complex, too fast-moving, or too undefined. Before that, I spent 8 years designing at startups and agencies.

I don’t sell design deliverables — I help you make product decisions faster, with more confidence.
No fluff, no vanity. Just results your users (and your metrics) will notice.

If you’re working on something ambitious, complex, or messy — let’s talk.

Yeehaw.

From Berlin with love,
Fedor

Sometimes asked questions

What's it like working with you?

How much do you charge?

Do you accept all projects?

How long do projects take?

You wrote a book?

I have a different question, how can I contact you?

What's it like working with you?

How much do you charge?

Do you accept all projects?

How long do projects take?

You wrote a book?

I have a different question, how can I contact you?

What's it like working with you?

How much do you charge?

Do you accept all projects?

How long do projects take?

You wrote a book?

I have a different question, how can I contact you?